Money Forum > Make Money On Online Marketing > Make Moeny On CPM

11/22/2009 11:31:08 AM
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Make Moeny On CPM, PPC, and CTR Marketing

CPM stands for Cost per Thousand ad views. CPM is one of the most commonly used bench marks in the advertising industry and is not only used online, but in radio, TV and other forms of advertising. Instead of an ad network giving you the total cost for an advertising campaign, it easily states its ad rates at the cost per 1,000 views.

In CPM ad networks, advertisers pay for the amount of traffic that simply views a web page with an advertisement. Using CPM ad networks, an advertiser can effectively target their products to those that are interested in the same category that the site attracts. CPM ad networks offer an affordable way for advertisers to target their market. For advertisers to get started, they usually will need an advertisement and to set up a campaign. For the most part, banner ads, and Full page ads

Most CPM ad networks can either refer you to creative services that create ads or can provide you with in house creation of ads. For publishers that have highly trafficked web sites, CPM ad networks are a great way to monetize their site. For instance, a web site that draws thousands of viewers each day can easily make hundreds of dollars showcasing CPM ads. Publishers can easily sign up with a CPM ad network configure their site to easily display standardized ads and start making money immediately once an advertiser places their ad.

CTR stands for clickthrough rate, and in the simplest form, it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received (based on how many views it received). Therefore, the higher the CTR is, the better the performance is

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.