Money Forum > Make Money On Online Marketing > Make Money On Email Marketing

7/27/2009 2:36:45 PM
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Make Money On Email Marketing

Email marketing

Email marketing is something that many online business owners use to promote their offerings and make money online. However, if you do the wrong things with your email marketing campaign, your subscribers will want to opt out of your list. This will leave you without a platform to effectively communicate with the people who have already shown interest in what you have to offer. What's worse is that your online business will gain a bad reputation and people online will be less likely to trust you.

Newsletter publishing is the most popularly used email marketing strategy. This is because it is effective not only in attracting customers but in encouraging repeat purchases as well. For the success of your online business, you should consider launching an email marketing campaign composed of weekly newsletters. Make sure that all the emails you send out are informative and beneficial to your readers. If not, you can easily annoy them. Keep your emails short and link each one to relevant pages on your website. Make sure that the content of each one strikes the interest or curiosity of your readers so that they will want to read more. Also, keep the sales pitch off your email marketing campaign and focus on engaging your readers.

Another very important element of a successful email marketing campaign is regularity. Develop a schedule for sending out emails and stick with it. If you promised your subscribers an email once a week, make sure that's exactly what they will get. Also, send out your emails on the same day (and, if possible, the exact same time) every week. This will allow your subscribers to know when they should expect emails from you. If you send emails when your readers don't expect them, you not only make them more likely to ignore or delete your email but may also make them feel that your online business is unreliable. Doing that may also annoy your readers and prompt them to unsubscribe from your mailing list. Once they've done that, you can be sure that they will no longer support your online business.

Email marketing is something to take seriously as it can easily lead to the success or failure of your online business. Be sure that your readers have something to gain by being on your mailing list. Also, you should use your email marketing campaign to show that your online business is professional and trustworthy. Remember that the longer your readers stay subscribed to your mailing list, the more likely you are able to generate sales from them. In addition, the better the image you are able to portray through your email marketing campaign, the more likely your subscribers are to trust and patronize your online business.
 
Build Your List

All the top internet marketers out there have the ability to generate wealth on demand and the reason they can do this is because they have spent time to get people onto their mailing list.

This means that when they release new information products, they instantly have a list of prospects to sell items to. This usually means an instant pay off every time a product is launched and is extremely powerful.

How do you Build a Sizable list?

Building a list is actually pretty easy. Here are the steps that you need to follow:-

1. Create a one page web site where you offer a free gift in exchange for the name and email address of your visitors

2. Create the gift that you are going to give away to your visitors – often this simply needs to be a short report. There's no need to create a whole book to give away. Generally speaking, less is more, because people are always after quick fixes to their problems.

3. Drive traffic to your one page web site

And that's really all there is to it.

So, let's assume that we were in the male dating niche. We might have a one page web site that offered a free e-book that people could download. The e-book might tell them how to approach any woman confidently and successfully.

Of course, a male who's having dating problems would visit the page, see the free e-book and feel enticed to enter his name and email address into the opt-in box.

How do you Make Money from your List?

Here's the clever part. You can use software services called autoresponders that allow you to add emails in advance of them being sent. This means that you can set up a year's worth of emails to be sent out, sit back and let the whole thing work on autopilot.

So, firstly, you should focus on providing top quality information to your prospects on your list. Make sure that they enjoy receiving emails from you and that you're providing real value and helping them to solve their problems.

After the initial relationship building stage, you can then start make soft and hard sells of products. You can either sell your own products or you can be an affiliate for products that other people have created.

So continuing our example from earlier: Once the prospect is on your list, he'd received some really helpful dating tips from you that he could go out in the “field” and try out on women. After a week or so, you'd then recommend a product, or mention your own product, that is specifically aimed at helping men have more success with women.

Of course you'd mention this product in each of the further emails that you send out.

The Money Making Machine....

And that's really all there is to making money online – it's not rocket science – but learning the skills to get everything set up the first time round takes a little learning.

If you want a rock-star lifestyle then I truly believe that internet marketing is your quickest ticket. If you just take the time to learn the skills you can really create a desirable lifestyle for yourself.